Covid 19 Update

Latest News

06 Oct, 2021

How To Prep Your Bike For Winter


Read More

23 Sep, 2021

Homegrown Adventures: Local Highlights


Read More

03 Sep, 2021

Stretching Out The Summer


Read More
A Hoops Guide to The Classics

A Hoops Guide to The Classics

The Classics are the most prestigious one-day professional road cycling races in the international calendar. Some of these events date back to the 19th century and are held at roughly the same time each year. We take a look at the Classics, the unique characteristics of each race, and the dates we can look forward to joining the incredible atmosphere of these races, be that in-person or online! Read More

Our History

Our History

Hoops began its life originally as East Street Cycles. Opened in 2004 by founder Gary Bird. Gary started out life in the cycle world in 1989 in an independent bike store in North West London. Read More

Our Brands

Our Brands

Here at Hoops we hand pick the brands we stock and we hand pick products we believe are best suited to our customers to ensure we keep you rolling, your legs pedaling and always enjoying your time on two wheels.  Read More

Our Stores

Our Stores

Welcome to Hoops! Here at Hoops, we have a rich history of how our three stores came together, now united as one, we wanted to introduce you a little more to your local store. Read More

Our Values

Our Values

Here at Hoops our customers become our community and we want to ensure everyone who steps into our stores gets the best customer service, expert advice and is made to feel part of the Hoops family! Get to know a little about what drives us here at Hoops! Read More

A Hoops guide to choosing your next road bike

A Hoops guide to choosing your next road bike

Looking into buying a new road bike can be a daunting experience. Whilst the pro’s might be riding £10,000 bikes this doesn’t mean a bike that is going to break the bank will be right for you. Let us here at Hoops help guide you through the jargon and considerations you need to have a think about when buying a new road bike. Read More

Book Your Winter Bike Inspection Today

Book Your Winter Bike Inspection Today

Here at East Street Cycles, we understand the importance of keeping your bike in tip-top condition. As we’re in the grips of winter, it’s even more important to make sure your bike is in a roadworthy condition. Our Winter Bike Inspection will make sure your brakes are adjusted, so you can stop safely in wet weather. We’ll also adjust the gears making sure they change smoothly and run smoothly. We’ll also pump up your tyres and inspect them for cuts and remove any debris embedded into the tread. Read More

Why everyone needs an eBike

Why everyone needs an eBike

The popularity of eBikes has increased dramatically over recent years and the potential benefits of e-bikes make it clear why they are the new must have. If you are popping down to the shop or shredding trails, e-bikes exist in a huge variety of styles and configurations so just like true love, there is an e-bike out there for everyone. Read More