Our History
Hoops began its life originally as East Street Cycles. Opened in 2004 by founder Gary Bird. Gary started out life in the cycle world in 1989 in an independent bike store in North West London. Read More
Latest News
Our Brands
Here at Hoops we hand pick the brands we stock and we hand pick products we believe are best suited to our customers to ensure we keep you rolling, your legs pedaling and always enjoying your time on two wheels. Read More
Our Stores
Welcome to Hoops! Here at Hoops, we have a rich history of how our three stores came together, now united as one, we wanted to introduce you a little more to your local store. Read More
Our Values
Here at Hoops our customers become our community and we want to ensure everyone who steps into our stores gets the best customer service, expert advice and is made to feel part of the Hoops family! Get to know a little about what drives us here at Hoops! Read More
A Hoops guide to choosing your next road bike
Looking into buying a new road bike can be a daunting experience. Whilst the pro’s might be riding £10,000 bikes this doesn’t mean a bike that is going to break the bank will be right for you. Let us here at Hoops help guide you through the jargon and considerations you need to have a think about when buying a new road bike. Read More
Apparently Riding to Work is the quickest way to get fit
A new study conducted at the University of Copenhagen shows that inactive people can lose fat mass just as effectively by riding their bike to work than by exercising in their leisure time. It is a time-effective solution if you want to be physically active, but lead a busy everyday life, the researchers say. Read More
Book Your Winter Bike Inspection Today
Here at East Street Cycles, we understand the importance of keeping your bike in tip-top condition. As we’re in the grips of winter, it’s even more important to make sure your bike is in a roadworthy condition. Our Winter Bike Inspection will make sure your brakes are adjusted, so you can stop safely in wet weather. We’ll also adjust the gears making sure they change smoothly and run smoothly. We’ll also pump up your tyres and inspect them for cuts and remove any debris embedded into the tread. Read More
Why everyone needs an eBike
The popularity of eBikes has increased dramatically over recent years and the potential benefits of e-bikes make it clear why they are the new must have. If you are popping down to the shop or shredding trails, e-bikes exist in a huge variety of styles and configurations so just like true love, there is an e-bike out there for everyone. Read More