Charging The Trails: Whyte Trail eMTBs
Whyte is at the forefront of eMTB development, utilising decades of industry knowledge and R&D to drive it in the right direction and beyond. Here we take a look at their motor-euipped trail bikes. Read More
Latest News
Adventure Bikes: An Explorer's Guide
If you're gearing up to follow the road less travelled, this is your first stop. We break down the important features of gravel and adventure bikes that you need to consider before picking out your new ride. Read More
New For '22: Trek Roscoe Re-Worked
The Trek Roscoe has been turning new riders to its trail-shredding ways for a fair few years now, but for 2022 Trek have given the range a substantial revamp. Read More
Buying A Bike Online With Hoops
A bike purchase isn't quite like sorting out your click & collect groceries. Luckily, we've got a slick process to make it easy and as well-supported as visiting us in store. Read More
Post-Ride Rituals: The Bike Clean
Keeping on top of cleaning and lubrication is less of a chore with a decent post-ride routine, and that can be broken down into three steps: cleaning, lubricating, and protecting. Let’s walk it through: Read More
A Hoops Guide to The Classics
The Classics are the most prestigious one-day professional road cycling races in the international calendar. Some of these events date back to the 19th century and are held at roughly the same time each year. We take a look at the Classics, the unique characteristics of each race, and the dates we can look forward to joining the incredible atmosphere of these races, be that in-person or online! Read More
Our History
Hoops began its life originally as East Street Cycles. Opened in 2004 by founder Gary Bird. Gary started out life in the cycle world in 1989 in an independent bike store in North West London. Read More
Our Brands
Here at Hoops we hand pick the brands we stock and we hand pick products we believe are best suited to our customers to ensure we keep you rolling, your legs pedaling and always enjoying your time on two wheels. Read More
Our Stores
Welcome to Hoops! Here at Hoops, we have a rich history of how our three stores came together, now united as one, we wanted to introduce you a little more to your local store. Read More
Our Values
Here at Hoops our customers become our community and we want to ensure everyone who steps into our stores gets the best customer service, expert advice and is made to feel part of the Hoops family! Get to know a little about what drives us here at Hoops! Read More
A Hoops guide to choosing your next road bike
Looking into buying a new road bike can be a daunting experience. Whilst the pro’s might be riding £10,000 bikes this doesn’t mean a bike that is going to break the bank will be right for you. Let us here at Hoops help guide you through the jargon and considerations you need to have a think about when buying a new road bike. Read More
Apparently Riding to Work is the quickest way to get fit
A new study conducted at the University of Copenhagen shows that inactive people can lose fat mass just as effectively by riding their bike to work than by exercising in their leisure time. It is a time-effective solution if you want to be physically active, but lead a busy everyday life, the researchers say. Read More
Book Your Winter Bike Inspection Today
Here at East Street Cycles, we understand the importance of keeping your bike in tip-top condition. As we’re in the grips of winter, it’s even more important to make sure your bike is in a roadworthy condition. Our Winter Bike Inspection will make sure your brakes are adjusted, so you can stop safely in wet weather. We’ll also adjust the gears making sure they change smoothly and run smoothly. We’ll also pump up your tyres and inspect them for cuts and remove any debris embedded into the tread. Read More
Why everyone needs an eBike
The popularity of eBikes has increased dramatically over recent years and the potential benefits of e-bikes make it clear why they are the new must have. If you are popping down to the shop or shredding trails, e-bikes exist in a huge variety of styles and configurations so just like true love, there is an e-bike out there for everyone. Read More